In 1987, the company forayed into distribution of content via the video home system (VHS) format, which was labeled Shemaroo Video Private Ltd. In 1979, they expanded to include VHS tapes amongst their collection by partnering with affluent business families who had their personal collections of movies.
The library was located at Warden Road of South Mumbai and opened three branches soon after. The name of the company is an acronym of the founders’ surnames. was founded on 29 October 1962 as a book circulating library by the Maroo brothers (Buddhichand, Atul and Raman) in collaboration with Gangajibhai Shethias. Shemaroo has offices in Mumbai, New Delhi and New Jersey. The company's partners for content distribution include Amazon Prime Video, Netflix, YouTube, iTunes, Reliance Jio, Vodafone, Tata Sky, DDFREEDISH, DishTV (through one of its active service channels 'Evergreen Classics Active) etc.
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Ĭurrently, the brand has a collection of more than 3700 movie titles in multiple Indian languages and offers services to customers in more than 30 countries, including US, UK, Singapore, UAE and Australia. The company went national after it began content distribution in 1987, became aggregators and bought rights to movies for home video. It was founded by Buddhichand Maroo in 1962 as a book circulating library under the name Shemaroo and set up India's first video rental business in 1979. is an Indian content creator, aggregator and distributor, specifically in the media and entertainment industry. Content creation, aggregation, and distribution